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How to Climb to New Profits
This post was written by Brian Lawrence, one of the industry’s foremost authorities on marketing in the wedding industry. Brian has consulted with many wedding professionals and wholesale suppliers at...
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New Wedding Businesses: Beware the “Pricing Trap”
This post is by Jennifer Reitmeyer. Jennifer has worked in the wedding industry since 1997. In addition to owning MyDeejay, an award-winning wedding entertainment firm serving the Washington, D.C....
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The Internet: Your New “Permanent Record”
This post is by Jennifer Reitmeyer. Jennifer has worked in the wedding industry since 1997. In addition to owning MyDeejay, an award-winning wedding entertainment firm serving the Washington, D.C....
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The Price is Right: Tips for Dealing with ‘How Much?’
Webinar Recap! Whether it’s in person, on the phone, via email, or on your website, handling pricing questions is a delicate art. In this month’s webinar, WeddingWire Education Guru Alan Berg shared...
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Why You Should Avoid Groupon Weddings
This article was written by Rick Brewer of Wedding Business Marketing. Rick has 22+ years in marketing and selling to wedding couples and is known for his proprietary approach to the psychology of...
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How to Deal with Pricing Questions
Handling pricing questions can be tricky. In our November webinar for premium Pros, WeddingWire Education Expert Alan Berg shared his top pricing tips. Our latest infographic has Alan’s tips for how to...
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Announcing our First #WWEDUChat! Pricing Questions with Alan Berg
We are excited to be hosting our first Twitter Chat for Wedding Pros, featuring WeddingWire Education Guru Alan Berg! We hope to have you join us and tweet all your pricing questions to @alanberg and...
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#WWEDUChat Recap: Pricing Questions with Alan Berg
Yesterday, we hosted our first Twitter Chat for Pros, featuring WeddingWire Education Guru Alan Berg. Alan answered the biggest pricing questions so you can be better prepared to deal with ‘how much?’...
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The Opportunity Cost of Not Asking for the Upsell
This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the...
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Add Pricing Information to Your WeddingWire Storefront
If you’re a Ceremony and Reception Venue, Rehearsal Dinner Venue, Caterer or Photographer you may have noticed new pricing-related questions within the FAQ section of your WeddingWire account. The...
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Make Pricing Information Available on Your WeddingWire Storefront
Florists, Videographers, Bands, DJs, Wedding Planners, Ceremony Musicians/Bands, Officiants, Beauty & Health professionals or Lighting & Decor businesses may notice new pricing-related...
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The Paradox of Choice: When More Isn’t Better
This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the...
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4 Ways to Approach Your Pricing Strategy
This post was written by Brian Lawrence, one of the industry’s foremost authorities on marketing in the wedding industry. Brian has consulted with many wedding professionals and wholesale suppliers at...
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Does Your Wedding Business Take Credit Cards?
This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the...
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3 Ways Displaying Pricing Information Generates More Leads
Couples spend a lot of time researching the perfect wedding vendors and one of the main things they look for before reaching out is the potential price tag – and no, it’s not because they’re price...
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Pricing Strategy: Is It Time to Consider a Change?
The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and...
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Why Craigslist is Not Your Competitor
This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the...
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Latest Updates to Make Connecting with Clients Easier
We’ve made some exciting updates to your WeddingWire account! To make it easier than ever to share your favorite documents, stay organized, and communicate more quickly, we’ve added a number of...
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To Discount or Not to Discount? That is the Question
This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the...
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Pricing Do’s and Don’ts
Photo by Keren Sarai Photography Receiving a question about pricing can be daunting and tricky to navigate. On the bright side, receiving a price inquiry is a definite sign of interest and should be...
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Set Couples’ Expectations with Interactive Storefront Pricing
This new WeddingWire Storefront feature for venues uses your past client data to create a range of what couples can expect to pay based on event details like guest count and wedding date. As an added...
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Why Price Questions Shouldn’t Worry You
Photo by Riverland Studios This article was written by WeddingWire Education Guru Alan Berg, CSP. As we enter a new year, and get into the heart of engagement season, I want to remind you that price...
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Let’s Talk About Price in Your Lead Replies
Price is a difficult thing to talk about— but it shouldn’t be. WeddingWire Education Guru Alan Berg insists that you shouldn’t dread pricing questions but rather, you should embrace them. Why? It’s...
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